CRAFTstandard

Context · Role · Action · Format · Target

A five-part framework that adds an explicit audience to the standard role + action + format structure. Useful when "who reads it" really matters.

The components

  1. C
    Context

    The situation and what is known.

  2. R
    Role

    The persona the LLM adopts.

  3. A
    Action

    The work the LLM should perform.

  4. F
    Format

    The shape of the output.

  5. T
    Target

    The audience for the output.

Worked example

Rough prompt

Help me write a one-pager about why our team should adopt a four-day work week.

Super-prompt produced by CRAFT

[Context] Our company is a 40-person consulting firm. We have run a six-week four-day-week trial across one of our two business units. Productivity stayed flat or rose slightly; employee NPS rose 22 points. Leadership is split — the managing partner is curious but unconvinced.
[Role] You are a strategy consultant who has helped six service firms transition to a four-day week and has read the published research on the topic.
[Action] Draft a one-pager that argues in favour of permanent adoption, anchored to the trial evidence, the research, and the firm's stated values.
[Format] One page, three sections — "What we learned", "Why it works", "What it costs us". 350–450 words total. No bullet points longer than one line. Close with a 25-word recommendation in bold.
[Target] The managing partner — a numbers-driven generalist who will reject anything that reads as advocacy. They will however be persuaded by clean evidence presented without hedging.

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CRAFT Prompt Framework — Context · Role · Action · Format · Target · PromptKit